Meng Li (Desmond) is Sales Manager at CRS Property, specialising in the sale of both new and established residential properties across Sydney. Known for his strategic, client-first approach, Desmond works closely with local buyers, investors, and offshore purchasers to deliver tailored advice and hands-on support throughout the entire property acquisition process — from project discovery and inspection through to negotiation and settlement.
Desmond’s entry into the property industry is grounded in a uniquely diverse and entrepreneurial background. He began his career abroad in Equatorial Guinea, serving as office manager and translator for a global infrastructure group. This early experience in a high-pressure, cross-cultural environment instilled in him the importance of adaptability, clarity in communication, and professional discipline — traits that continue to shape his approach today.
He later founded and scaled a successful beverage retail business in Sydney, with stores established in key commercial precincts and an international expansion into Malaysia. As founder, Desmond led all facets of the business — from brand development and leasing to team management and customer engagement — building a strong foundation in operational strategy and relationship management.
Upon transitioning fully into real estate, Desmond quickly established himself as a trusted advisor in residential sales and property management. His portfolio now spans off-the-plan apartments, newly completed projects, and established homes across Sydney’s key growth corridors. He works closely with developers on project sell-through and supports a wide range of clients — from first-home buyers to experienced investors — with clear guidance and market insight.
Fluent in English and Mandarin, Desmond is particularly well-positioned to service international buyers navigating the Australian property market. He is known for his professionalism, calm communication style, and ability to deliver results in fast-paced, competitive environments.
With a deep understanding of residential market dynamics and a strong focus on long-term relationships, Desmond continues to support clients in securing the right property — with confidence, clarity, and care.